Believe It's Possible

Success Principle #4: Believe It’s Possible

“Whatever the mind can conceive and believe, it can achieve. ” ~ Napoleon Hill.

We now know that the brain responds to what is going on around us with what it expects to happen next, based on past experiences. This is known as expectancy theory, so we have to expect the result that we are seeking, not one that is based on past results.

That’s a bit tricky if we have had a lot of experiences that have got similar results as we have been conditioned by these past experiences. However, as we know the definition of insanity is to do the same thing and expect a different outcome. 

We have all now heard of the Placebo Effect, whereby when we expect a certain outcome it comes about, showing that the power of belief alone impacts significantly on the outcome. There has been so much research in this field such as the group who were expecting to undergo knee surgery. One half of group had the procedure, whilst the other half did not. Two years later both groups reported improvement in pain and relief, yet only one half of the group actually underwent the procedure.

We have all heard about patients being told that they had terminal illnesses and turning it around as they refused the accept the diagnosis and even people who have been misdiagnosed that started to feel the expected symptoms and started to deteriorate. So how can we turn this to our advantage?


Decide what you want the outcome to be, not what you would normally expect. Now use the power of preframing, where you assume a different, better outcome. Really expect a different outcome, visualise it, play it through in your mind over and over until it feels real. We also now know that the brain has difficulty distinguishing between “reality”, imagination and dreaming, so try it out for size until you make it a new reality and effectively “rewire your brain” for success.